Marketing through email, I’m certain you’ve heard of it. I’m guessing that you’ve employed email marketing tools at some point in time to increase your company’s position in the online market, with variable results.
How Does Free Email Marketing Software Help Small Businesses?
In layman’s terms, email marketing software is a tool that enables businesses to send marketing-related mailers and brochures to groups of people through electronic mail. Any email contact between a customer/subscriber for promotion, business inquiries, sales, or soliciting contributions is termed email marketing. It aids in developing a company’s trust, client loyalty, and brand awareness.
Email marketing lets a business keep in touch with its customers while promoting itself. So how can you now keep on top of your email marketing efforts? And why do businesses need free email marketing tools? Because it allows you to reach your target demographic without spending a fortune on print or electronic marketing.
Free Email Marketing Tools Features
We evaluated bulk email marketing software and touched on a few features to look for when deciding which free email marketing tools will best suit your business needs.
Multi-purpose Editor
Free email marketing tools have several templates that you can use to modify emails you wish to send. For example, you might alter the design or appearance to represent your brand better. You may also change pre-formatted content blocks to suit your requirements. After you’re done, you’ll have a responsive email campaign. Anything else? You do not need coding or design knowledge to create such email campaigns.
CRM Integration
You may automate your email operations using this function in free email marketing tools. Still, if you want to use your marketing software to its maximum extent, you must integrate it with CRM software. This will allow you to integrate your sales and marketing operations better, resulting in more successful campaigns. What would happen as a result? Sure, you are aware of it. A higher and more consistent return on your investment!
Automated Follow-up Emails
Send automatic follow-up emails to anyone who may have missed your first mailer using this software. People nowadays get an excessive amount of mail, which makes it difficult to keep track of everything. As a result, you may create a new subject line and resend the previous email at a set time.
Autoresponders
Time is money, as we are all aware. Autoresponders save you time since you can automate mailings to greet new subscribers, offer information, and pique their interest. In addition, they are simple to set up and help you optimize your campaigns via real-time data.
Analytics & Reports
Excellent email marketing software should give extensive statistics of your emails so that you can easily concentrate on KPIs and measure open and click-through rates. The purpose is to determine whether or not your campaigns are producing beneficial results.
A per B Testing
You may also use A per B testing (comparing two distinct versions of a website to see which one performs better) to determine which subject line of your mailers receives the most replies and opens. Finally, to better optimize future campaigns, you may experiment with other terms, lengths, and so on.
Best 15 Free Email Marketing Tools
The best free email marketing tools are listed here.
1. MailChimp
MailChimp is a household brand in the world of free email marketing tools. This all-in-one marketing tool includes a variety of user-friendly features such as list segmentation, content management, a variety of templates, mail scheduling, and much more! One of MailChimp’s best features is its ability to integrate with e-commerce platforms like Magneto and WooCommerce. Its notable features include its attractive and responsive templates and its configurable possibilities.
2. Moosend
Moosend is an easy-to-use email marketing services provider with a beautiful user interface. While the free edition limits subscribers to 1,000, it includes unlimited emails, access to all features, and no watermark or signature in emails. In addition, the drag-and-drop email editor is easy to use and supports 3 and 4-column layouts.
3. ExpressPigeon
For small businesses and startups with a small subscriber base, ExpressPigeon offers free email marketing services. This free email marketing software allows users to easily create, personalize, automate, and send mass emails. However, ExpressPigeon’s free plan may not be suitable for small businesses with extensive lists.
4. Sender
Sender is one of the easiest email marketing tools on the market. 2,500 subscribers and around 15,000 emails per month are allowed under its free plan. Automation, emails, push alerts, and templates are just a few of its many features. In addition, the automatic responders on the free plan are cutting-edge and can send and do several tasks. In general, the simplicity of these tools is a welcome relief from the complexity of the operations.
5. FreshMail
FreshMail is a free email marketing tools supplier with an AI-based template editor. Users may easily create customized emails using a drag-and-drop method. To assist in speeding up email marketing campaigns, Freshmail also offers a variety of format-specific templates. One of FreshMail’s best features is its straightforward and AI-based autoresponders, which allow users to define default emails that may be sent to subscribers depending on their responses.
6. OmniSend
OmniSend is among the best email marketing tools, allowing you to integrate several platforms into a single interface. In addition, users of OmniSend may use AI to automate their emails. A/B testing tools and email tracking features are included in the free plan, in addition to multi-format templates.
7. Sendinblue
SendInBlue is one of the most user-friendly free email marketing tools available. It has several handy features, such as SMS and email auto-responders. In addition, SendinBlue offers retargeting advertisements, chat, transactional emails, CRM, SMS, and marketing automation. This free email blast software is popular among businesses because of its easy user interface. Furthermore, its marketing automation is smooth, with options to create and implement various email marketing campaigns.
8. MailJet
MailJet is a free email marketing tool that sends, analyses, and delivers emails for transactions and marketing. In addition, it offers a drag-and-drop editor called Passport, allowing users to create email marketing campaigns using free email templates. MailJet is among the best free email marketing software since it allows users to customize their emails.
9. HubSpot
HubSpot offers a powerful and versatile free email marketing tool for expanding businesses. For optimum consumer involvement and overall business success, businesses may create marketing emails using Hubspot. Free email service for up to 2,000 recipients per month. It also supports an infinite number of users and contacts. In addition, its drag-and-drop editor is flawless.
10. MailerLite
MailerLite is a free email marketing tool and services provider for businesses of all sizes. It offers an integrated picture editing tool and the necessary features like an HTML editor, a drag-and-drop editor, and a text editor. One of its best features is using a simple tool that allows new and experienced businesses to manage mailing campaigns.
11. Zoho Campaigns
Zoho Campaigns is an ideal email marketing solution for small businesses. It allows users to create, send, and monitor email campaigns and integrates with other Zoho apps. It allows for permission-based access and aids in the execution of personalized email campaigns. Since it is a component of the Zoho ecosystem, it can integrate with other Zoho apps and be used as an add-on if you currently use Zoho CRM.
12. Email Octopus
With the support of Amazon Simple Email Service, Email Octopus ranks among the best free email marketing software tools for users to send emails. It has robust but easy-to-use designers that can produce responsive HTML emails for various email marketing campaigns. In addition, this software solution has bounce avoidance and deliverability control tools. As a result, you can guarantee your emails reach the intended prospects and customers in real-time.
13. Pepipost
Pepipost is a cutting-edge piece of software offering email marketing services ideal for SMBs. It provides users with a well-designed architecture that does not need maintenance through in-house servers to ensure mail delivery in real-time. In addition, it has robust and well-planned security features to help you protect your data and an AI-enabled email delivery system.
14. Benchmark
Benchmark, a sophisticated email marketing software, provides an effective drag-and-drop marketing tool. It allows users to create automatic responses and preview emails using smartphones or Computer devices. Benchmark is a free email marketing software similar to Mailchimp. One of its best features is its drag-and-drop editor; email offers well-designed templates and tools to create outstanding, responsive emails.
15. SendPulse
SendPulse is one of the complete mass email marketing tools that go beyond the functionality of email blast software. Push alerts, Viber integration, SMS, and emails over SMTP are just a few of its various features. Even with its free subscription, it offers premium features such as autoresponders, A/B testing, and extensive monitoring and reporting features like click heat maps.
FAQs:
What Are The Best Free Email Marketing Tools For WordPress?
There are several free email marketing services, each with one or more distinct features. The idea is to establish and match your requirements with software that matches your needs; MailChimp is one example. It has several amazing features, as mentioned in the list. But free email marketing software such as Mailchimp provides one or two more features that may benefit your business.
How To Use Email Marketing For Free?
As previously mentioned, some of the best bulk email marketing services and software are free. For example, free email blast software and free bulk email sender tools are ideal for various mailing jobs, such as delivering catalogs, offers, subscriptions, and newsletters to many people.
The Bottom Line:
You can remain connected to your client base and reach out to and test new untapped markets by employing email marketing software. In addition, you can track the effectiveness of your marketing campaigns to determine your ROI. So, what are you holding out for? Get the ideal email marketing software that is a great match for you!
